A Specialized Content Marketing Agency

Outsourced but onboard

We’re a content production service with the expertise and focus you need to build and engage your audience. We deliver content that could work only for you — on brand, aligned with your strategy and designed to get inbound inquiries.

Services

We combine writing experience with a deep understanding of content marketing. Our goal is to tell your unique story to drive inbound interest.

Content Strategy

Define success and plan for it.

Content Development

Regular blogging, marquee assets, newsletter copy and ghostwriting.

Project Management

A reliable editorial process tightly aligned with your strategy.

LinkedIn Audience Building

Ask about our approach to emerging opportunities in thought leadership marketing.

How we work

We operationalize your content vision with a reliable flow of engaging articles and assets that demonstrate your organization’s expertise.

Discovery

Clarify your stakeholders, goals, voice and plans to grow your audience.

Creative brief

Outline what your strategy means for our writers.

Editorial calendar

Manage a timeline to ensure everyone hits their milestones.

Launch assignments

Create the conditions for success.

Edit for alignment

Move drafts steadily toward what your organization needs.

Edit for quality

Ready for you to hit “publish.” Guaranteed.

Benefits

Our clients require content specialists who understand and support their data-driven marketing plans. We coordinate closely to stay focused on your specific goals. You get:

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A partner committed to your strategy

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Deep domain expertise

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Turnkey content production

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Top-of-funnel audience building

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Lead generation and lead nurturing

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Sales enablement

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Measurable business results

About Robert McGuire

I have 30 years of experience as an award-winning journalist and professional writer. My early career included teaching college writing, newspaper and magazine reporting and nonprofit management. I started McGuire Editorial in 2014 with a vision for connecting in-depth and thoughtful content with organizational mission and strategy. I want clients to feel they have a partner they can trust to tell their unique story for them. I’m motivated by innovative organizations tackling challenges in academic and career success, and I seek out clients excited about making positive contributions to the world.

My team

I’m supported by a curated team of freelancers, some of whom have been with me for 10 years. Almost all have journalism experience and draw on their reporting and interviewing skills to find original angles to each topic. I recruit people who share my enthusiasm for learning and education technology.

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Writers

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Assistant editors

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Proofreaders

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Ghostwriting specialists

Our work

Trend reports

Playbooks

Case studies

Measurable results

SchoolKeep was a growing startup in a competitive space that needed a partner to fuel their lead generation machine with high-quality written content.

➔ 146% increase in leads
➔ 164% increase in traffic

“Traffic increased to the site, and when traffic increases, we convert more people into customers. The content helps us close more business.”

The Every Learner Everywhere website has gone from a standing start to over 62,000 annual visits to its blog and is growing its impact for partner universities.

➔ 36k annual views of marquee assets
➔ Time on site 50% higher than the higher ed sector

“They make the storytelling process seamless and easy and continuously produce content that is highly sought after by institutions, faculty, staff and students.”

Thought leadership content. It’s what we do best.

Your prospective customers and partners crave real value, and our process is designed to provide it. We seek ways to say something the reader didn’t know already and can use by highlighting your organization’s unique insights. Thought leadership content should make your audience sit up and want to have a conversation with you. That’s when inbound marketing works best.

FAQs

Who do you work with?

Our clients include startups that have gone from Series A to acquisition, institutions that have grown to market dominance and mature organizations with new initiatives that need external support.

What are your specializations?

We have domain expertise in B2B, higher education, edtech, online learning, workforce development and association/membership nonprofits.

What topics have you covered?

Achievement gaps, skills gaps, adaptive learning, selecting and implementing digital learning tools, equitable teaching practices, competency-based education, workplace L&D, holistic student support, using data in teaching and learning, assessment, design thinking in higher ed, workforce collaboration in higher ed, workforce development trends . . . .

What formats do you work in?

Short articles for blog pages, newsletters and long-form marquee assets such as white papers, playbooks, case studies, and trend reports.

What our clients say

Scott Smith

Robert was an incredibly helpful asset when I was with Southern New Hampshire University. He helped us create content, respond to the market, and establish ourselves as thought leaders in a few key areas. His process and team made this a far lower lift than it would have been in-house and allowed us to successfully reach key partners in the B2B space.

Head of Growth Marketing, formerly of Southern New Hampshire University

Emilie Cook

Robert is a true content expert. He has truly immersed himself in our organization’s work to uncover the content that will best tell our story and allow our mission to be realized. Robert and his team are expert writers with an ability to maximize contributions from subject-matter experts. They make the storytelling process seamless and easy and continuously produce content that is highly sought after by institutions, faculty, staff and students. We truly value Robert and his team for their role in maximizing our impact and telling our story with high impact and driven results in establishing Every Learner as thought leaders.

Manager, Digital Marketing and Communications, Every Learner Everywhere

Amie Runk

When working with McGuire Editorial, you can expect exceptionally thoughtful planning and execution of content marketing strategy. Robert consistently provides critical insight to produce content that matches our mission, considers how to attract a wider audience and collaborates with subject-matter experts to emphasize relevant, inclusive examples in the digital learning landscape. He understands the necessity of providing actionable, problem-solving approaches within content to best serve readers and amplify successful application of best practices from the field.

Portfolio Manager, EDUCAUSE

Patricia O'Connell

Robert and his team are always professional and we know we can trust them to produce high-quality writing and storytelling. I had the pleasure of working directly with Robert on two major publications. His thought leadership and insights on market trends in higher education were invaluable to both of those publications. I would highly recommend McGuire Editorial to any organization looking for support with research, writing, and storytelling.

Manager, Content Development and Special Projects, Every Learner Everywhere

Brad Zomick

Robert managed SkilledUp’s thought leadership blog, developed the strategy, hired writers and had a stringent editorial layer in place. He executed flawlessly. Like clockwork, his posts were up on time and the copy was both clean and engaging.

Content Marketer

Michael Ferrigno

What I came to appreciate most was Robert’s willingness to brainstorm story concepts and suggest different directions for Southern New Hampshire University’s B2B content production. He also helped keep production on track through thorough project management.

Demand Gen Manager, formerly of Southern New Hampshire University

Becky Krill

Traffic increased to the [Northpass] site, and when traffic increases, we convert more people into customers. The content helps us close more business.

Head of Marketing, formerly of SchoolKeep/Northpass

Peter Sena

McGuire Editorial is one of my secret weapons for all things content marketing.

Founder/Chief Creative Officer, Digital Surgeons

Content production specialists

We support your strategy with high-quality written assets. That’s it. Writing and editing aren’t an add-on for us. Specialization means you can count on the content to get done the way you need it.

As a “boomerang client” told us once:

While [the full-service agency] understood the marketing tech we use, we didn’t think their writing chops were as good. The primary contact person really got it, but we had very little communication with the writers, and it didn’t feel like a collaborative process. Content felt like a weak piece of their overall offering. What it boiled down to was your team’s writing is of a higher quality.

Collaboration

Rest assured we don’t disappear when the content is delivered. We know success depends on communicating effectively with your web developers, designers, SMMs and BDRs. Our goal is to see this content out in the world getting measurable results for you.

Who we’ve worked with

I’d love to hear from you

Contact Robert to discuss your goals for growing your audience.